YY Brand Marks 30 Years: Crafting Reliable Display Solutions Since 1993

2023 marks the 30th anniversary of YY Brand (Yongyi), the flagship label of Dongguan Yongzhao Hardware Products Co., Ltd. What began as a small hanger workshop in Dongguan in 1993 has grown into a 15,000㎡ integrated manufacturing base, serving leading apparel and hospitality brands across the world.

For three decades, we have held to one core principle: great retail display starts with consistent, well-built products. Every hanger, rack and display fixture carries the accumulated craftsmanship of 30 years of manufacturing refinement.

Three Defining Milestones

1993 – Founding: We started with a narrow focus on precision hanger production, building our reputation one order at a time through reliable quality and on-time delivery.

2003 – Brand Establishment: After ten years of technical accumulation, we officially launched the YY (Yongyi) brand and expanded into a full team covering design, production and sales.

2006 – Scale Upgrade: We moved into our self-built 15,000㎡ factory, bringing mould development, injection moulding, surface treatment and quality control fully in-house. This vertical integration laid the foundation for large bulk orders and global market expansion.

Built on Decades of Expertise

Over 30 years, we have expanded our product range to cover every retail and hospitality display need:

• Full line of plastic hangers: standard PP, heavy-duty ABS, velvet-flocked, anti-theft hotel and specialty designs
• Clothes racks and display systems for store floors and stockrooms
• Mannequins and visual merchandising props

We have also evolved with global market demands — developing PPWR-compliant recycled hangers for the EU, wide-shoulder solutions for Middle Eastern Abaya and Thobe, and fully custom branded options for retail chains. All products are backed by our in-house R&D and systematic multi-stage quality control.

Trusted by Top Global Brands

Thirty years of consistent quality has earned us long-term supplier partnerships with internationally recognised names including New Balance, Columbia, Richa, Alpinestars, OXFORD and more. For these partners, we are more than a supplier — we are an extension of their product and operations teams, delivering batch-to-batch consistency from initial sample to full seasonal rollout.

Looking to the Next Chapter

At our 30-year milestone, we see this not as a finish line but as a new starting point. Going forward, we will continue investing in sustainable manufacturing processes, expanding custom ODM capabilities and optimising supply chain efficiency to serve clients better.

Above all, we will keep the same customer-first commitment that guided us from a small workshop to a global manufacturer.

Thank You for 30 Years of Trust

None of this would have been possible without our clients, partners and team members around the world. We are grateful for every order, every project and every long-term partnership.

We look forward to building the next 30 years together. Contact YY Brand today to learn more about our story and discuss your display fixture project.